Best Apple Watch Deals: Get a Great Apple Smartwatch With Direct Discounts and Trade-In Offers

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A white Apple smartwatch against a red gradient CNET background.
Apple/CNET

With a phone in nearly every pocket and a smartwatch on nearly every wrist, to say we have a close relationship with technology is an understatement. These gadgets provide instant access to our favorite apps and connect us with the world in seconds. And among the tech giants, Apple arguably makes some of the top devices on the market, and that includes smartwatches. Apple Watches are known for their sleek design and advanced features, but not for their affordability. Thankfully, grabbing one won't break the bank right now.

CNET's deals team has rounded up some of the best offers on every Apple Watch model available at carriers and retailers. That includes some serious, straightforward discounts, as well as trade-in and new line carrier offers. To help you take advantage of these savings, we've rounded up all the best deals below.

Best Apple Watch Series 10 deals

Apple Watch Series 10 at Walmart

At Walmart, you'll find the Apple Watch Series 10 discounted by $70 -- reduced from $399 to $329. Several colors are available at this price. Walmart prices change often, but CNET will continue to monitor them and update this list if anything changes.

A black Apple Watch Series 10 against a pink gradient CNET background.
Apple/CNET

See at Walmart

Apple Watch Series 10 at T-Mobile

If you're looking to get a Series 10 with cellular connectivity, you can grab one for $250 off at T-Mobile when you activate a line of service on a qualifying plan. The discount will be applied as bill credits over 24 months, dropping the price to about $10 per month. If you want more than one, you can save $300 on a second Apple Watch, but you need to add a line for each watch to get this deal. This offer applies to any of the Apple Watch models T-Mobile carries, which means you can use it to get the Series 10, SE or Ultra 2.

Apple Watch 10 in rose gold with plum band against green, yellow and red orange gradient.
Apple/CNET

See at T-Mobile

Apple Watch Series 10 at AT&T

AT&T currently offers $300 off select Apple Watch models when you buy two and choose an eligible data plan. Savings are received via bill credits over the next 36 months.

Apple Watch Series 10 rose gold, silver and jet black on rainbow CNET background
Apple / CNET

See at AT&T

Apple Watch Series 10 at Apple

You won't find any dramatic discounts at Apple on its latest Apple Watch, but if you have an older device to trade in, you can get between $40 and $375 in trade-in credit. You'll also get 3% cash back when you purchase with an Apple Card.*

A black Apple Watch Series 10 against a pink gradient CNET background.
Apple/CNET

See at Apple

Apple Watch Series 10 at Verizon

When you purchase an Apple Watch Series 10 at Verizon and trade in an older device, you can get up to $180 back in bill credits, which scores you the 42mm model for $320. The exact amount will depend on what device you trade in, but any Apple Watch Series 3 or newer will net you at least some credit. Verizon will also accept select models from non-Apple brands, such as Samsung Galaxy and Google Pixel devices. Note that you'll have to either open a line or upgrade an existing one to take advantage of this offer. You can also save up to $120 when you bundle the watch with the purchase of a 5G iPhone and activation of a line.

Apple Watch Series 10 in Jet Black
Apple Watch Series 10 in Jet Black

See at Verizon

Apple Watch Series 10 at Best Buy

Best Buy isn't offering any direct discounts at the moment, but the tech retailer has its own trade-in program where you can save up to $150 in exchange for an old wearable. You'll also get four free months of Apple Fitness Plus and three free months of Apple Music with the purchase if you're a new subscriber.

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apple-watch-series-10-our-picks.png

See at Best Buy

Best Apple Watch Ultra 2 deals

Apple Watch Ultra 2 at Apple

As with most of its devices, Apple isn't offering any direct discounts on the Ultra 2. However, you can save between $40 and $375 when you trade in a previous-gen Apple Watch, which is a great option for those with an older model who want an upgrade. You'll also get 3% cash back when you purchase using an Apple Card.*

The Black Titanium edition of the Apple Watch Ultra 2 is displayed against a gradient purple, green and yellow background.
Apple/CNET

See at Apple

Apple Watch Ultra 2 at Best Buy

Best Buy is offering a direct discount of $150 off all available colors. If you have a similar device to exchange, you can potentially save up to $250 using Best Buy's trade-in program. If you're a new subscriber, you'll also get four free months of Apple Fitness Plus and three free months of Apple Music with the purchase.

Apple Watch
Apple/CNET

See at Best Buy

Apple Watch Ultra 2 at AT&T

You can currently save up to $300 on the Apple Watch Ultra 2 when you buy two devices and pick an eligible data plan. Savings can be received via bill credits over the next 36 months.

Apple Watch Ultra 2 black and white on fuschia background
Apple/CNET

See at AT&T

Apple Watch Ultra 2 at T-Mobile

T-Mobile isn't offering any straightforward savings on the Apple Watch Ultra 2, but folks adding at least one line can buy one at full price and get a second for $300 off. The discount will then be applied as bill credits over 24 months.

Apple Watch Ultra 2 on a light purple background
Apple/CNET

See at T-Mobile

Apple Watch Ultra 2 at Verizon

Buy an Apple Watch Ultra 2 with any plan and trade in a qualifying device for up to $440 in trade-in credit, which drops the price to about $10 per month. The discount will be applied as bill credits over 36 months.

Trio of Apple Watch Ultra 2 watches displayed against a dark purple background with green gradient edges
Apple/CNET

See at Verizon

Best Apple Watch Series 9 deals

Deals on the Apple Watch Series 9 are scarce these days. Most carriers no longer carry this model. Apart from Best Buy's trade-in offer below, the tech retailer does have some open-box and refurbished options. Right now, the only discounts on Amazon are from third-party retailers, which we do not recommend.

Apple Watch Series 9 at Best Buy

Best Buy isn't offering any direct discounts on the Apple Watch Series 9, but you can save up to $300 when you trade in your old smartwatch.

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Apple/CNET

See at Best Buy

Best Apple Watch SE deals

Apple Watch SE at Amazon

Released in 2022, the second-gen Apple Watch SE offers many upgrades over the first generation, including the same processor as the Series 8, crash detection, and a few others. It's already one of our favorite budget-friendly smartwatches, and right now, Amazon is offering $80 off several configurations, dropping it to just $169, with a couple colors to choose from at that price.

Black Apple Watch with watchface/numbers on screen displayed against a gradient green and purple background
Apple/CNET

See at Amazon

Apple Watch SE at Apple

The Apple Watch SE is not discounted at Apple, but you can save between $40 and $375 when you trade in an older device using Apple's trade-in program. Using your Apple Card* for the purchase will also net you 3% cash back.

Trio of Apple Watch SE smartwatches displayed against a dark purple background with green gradient edges
Apple/CNET

See at Apple

Apple Watch SE at Verizon

Verizon customers can save up to $180 via trade-in credits if they have an older device to exchange. You'll get the most for newer Apple Watch models, but other brands can be traded in as well, including Samsung Galaxy and Google Pixel watches. You can also save up to $120 when you bundle it with the purchase of a new 5G iPhone.

Two Apple Watch SE smartwatches displayed against a yellow background
Apple/CNET

See at Verizon

Apple Watch SE at T-Mobile

For people seeking the Apple Watch SE, T-Mobile offers $300 back via 24 monthly bill credits on Apple Watch SE with a new line on a qualifying plan, which gets you the watch for free. You can also purchase one and get a second for $300 off when activating at least one line of service.

Three Apple Watch SE smartwatches displayed against a gradient fuschia background
Apple/CNET

See at T-Mobile

Apple Watch SE at AT&T

AT&T is offering up to $300 off on Apple Watch SE when you buy two devices and choose an eligible data plan. Savings are applied via bill credits over the span of 36 months.

Two Apple Watch SE smartwatches displayed against a gradient green, yellow, orange and pink background
Apple/CNET

See at AT&T

Apple Watch SE at Best Buy

Best Buy isn't offering a direct discount right now, but you can score some savings in exchange for your old wearable. This can include other brands, such as Garmin and Fitbit, though newer-model Apple Watches will get you the most money. You'll also get four free months of Apple Fitness Plus and three free months of Apple Music with the purchase if you're a new subscriber.

Apple Watch
Apple/CNET

See at Best Buy

Prices and availability change often because of limited supply, especially through retailers like Amazon and Walmart. We'll continue to update this list with the best deals as we find them.

It's also worth noting that Apple is still in the middle of an ongoing patent dispute, which means the Apple Watch Series 9 and Apple Watch Ultra 2 models no longer include the blood-oxygen monitoring feature in the US.

*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.

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