High-Performance Silverado, Tahoe, and Escalade Packages to Hit Dealers Soon originally appeared on Autoblog.
Partnership Will Focus On Full-Size Trucks
Holley, a prominent manufacturer of speed parts like its ubiquitous carburetors, and Callaway Cars, best known for its modified Corvettes, are teaming up to "develop and launch a line of performance packages for GM trucks and SUVs," the companies said in a press release. Holley and Callaway didn't say when the first of these performance packages would be available, though.
The partnership will combine Callaway's engineering expertise with Holley's sales and marketing infrastructure to "reach even more enthusiasts with turnkey, dealer-approved solutions," the release said. The "dealer-approved" part is key, as being able to buy these performance packages through dealerships—perhaps already installed on a new vehicle—will streamline things significantly for car buyers.
Plans Cover Multiple GM Brands
Performance packages will be offered for full-size pickups and SUVs such as the Chevrolet Silverado, Tahoe, and Suburban, the GMC Sierra and Yukon, and the Cadillac Escalade, as well as the Corvette. That's pretty similar to the range of models Callaway already covers with its performance upgrades.
Multiple versions will be available at different prices, "up to premium-level Pinnacle versions," the release said, but without any details on what content would be included. In addition to tie-ins with dealerships, the two companies plan to offer direct-to-consumer sales, with Callaway handling the former and Holley handling the latter.
Building Up The Callaway Brand
By leveraging Holley's corporate footprint, the partnership could put the Callaway name in front of more eyeballs. Founded in 1977, Callaway Cars was founded by Reeves Callaway, the son of the founder of the Callaway Golf brand. The Connecticut-based company initially focused on BMW and a handful of other brands, but has become most famous as a prolific modifier of Corvettes, with standouts like the 254-mph SledgeHammer and the AeroWagon shooting brake.
Even with the expanded focus on trucks and SUVs, Callaway will remain committed to the Corvette. A new Callaway Performance Center in Bowling Green, Kentucky, will expand the company's operations in the 'Vette's hometown, allowing it to "increase production capacity and enable broader availability of dealer-backed solutions for customers."
While it's a venerable name in the automotive aftermarket, Callaway faces plenty of competition from the likes Shelby and Hennessey when it comes to turnkey performance upgrades for modern Detroit Three machinery. This partnership with Holley could give Callaway a boost—and give customers more options for vehicle modifications.
High-Performance Silverado, Tahoe, and Escalade Packages to Hit Dealers Soon first appeared on Autoblog on Aug 15, 2025
This story was originally reported by Autoblog on Aug 15, 2025, where it first appeared.
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