Put the target on your back. All Democrats who are even remotely thinking of running for president in 2028 must throw their hats into the ring now. There is no need to wait until the last minute, teasing a run until 2027. If democracy is truly at stake, as every Democrat feels it is, then you need to start fighting now.
We have seen a remarkable amount of inaction from the Democratic leadership in Washington. The hours-long speeches that really don’t do anything, TikTok dances and endless fundraising without anything to show for it has left the Democrats polling worse than President Trump. And Trump is not polling well at all.
The Democratic establishment has continually projected a weak and ineffective aura, and voters have noticed. Even with the unpopularity of Trump’s “Big Beautiful Bill,” anger over his immigration actions, and uncertainty over tariffs and Russia, the Democrats are not guaranteed to have a big swing in the midterms.
We have seen some Democrats play at taking the fight to Trump but still waffle when it comes to directly challenging him. And that is a problem. This is a new age in American politics when old conventions have flown out the window. There is no need to wait and see. There is no need to have exploratory committees and visit primary states just to hang out. And there is no need to not speak up if you truly think you can do better.
Trump announced his 2024 campaign two years before the actual election, but let’s be honest — he was running back in 2021. He held rallies, raised money, traveled all over the country, engaged with foreign leaders, and most importantly campaigned in real time that he was a better alternative to the sitting president. Trump led all anti-President Joe Biden talking points on everything from Ukraine, immigration, energy, inflation and the budget.
Let’s focus on Ukraine. Trump did a great job of convincing the American people that the war would never have happened on his watch, that Ukrainian President Volodymyr Zelensky was not to be trusted, that the U.S. was just handing over billions of dollars and that he would be the better leader in this situation. It worked. The U.S. was extremely partisan when it came to Russian aggression, with some Republicans parroting Kremlin talking points — not because they like Vladimir Putin, but to stay in Trump’s good favor.
America now waits to see the fallout from Trump’s meetings with Putin and Zelensky. But what they won’t get is a Democrat telling the world what he or she would do differently in real time. Yes, we will get plenty of “Donald Trump Bad” takes from plenty of Democratic politicians. But what we need is specific individuals who would tell us what they would do differently if they were president. Americans don’t need to know Trump is bad. They either know he is, or think he isn’t. They want someone who is willing to say, “This is what I would do differently and better and that is why I am running.”
Showing yourself as an alternative to Trump isn’t the only benefit to announcing early. It also gives you a chance to set the Democratic agenda which, quite frankly, is nonexistent. A major problem with Democrats is that they really don’t have a set position other than that Trump is bad. There are plenty of Democrats with great ideas who have been frustrated by the lack of clarity from party leadership.
So there is no need to wait for their approval. We have already seen the party establishment take shots at Zohran Mamdani, the left-learning Democratic nominee for mayor of New York. Mamdani is still polling well. Why? Because people know what he stands for. Declaring oneself as a candidate now allows any contender not just to weather the attacks from Republicans but also to present their personal idea for a nationwide liberal platform.
Why wait for a Democratic convention in which a party will try to represent themselves as the party for everyone while representing no one fully? People are looking for people to fight not just against Trump but for the soul of the Democratic Party.
There is no doubt there are cracks in Democratic unity. We are not unified on Gaza, immigration reform, balancing the budget, paying off the national debt, or a myriad of other issues. And those cracks need to be addressed now, before midterms. I guarantee that House and Senate leadership won’t even broach issues in a meaningful manner.
But individuals like Govs. Gavin Newsom of California, Wes Moore of Maryland, Andy Brashear of Kentucky, Gretchen Whitmer of Michigan, and Josh Shapiro of Pennsylvania can. We can hear what former Vice President Kamala Harris, former Transportation Secretary Pete Buttigieg, and Illinois Gov. JB Pritzker will bring to the table as candidates.
We can also learn what New Jersey Sen. Cory Booker, California Rep. Ro Khanna, and New York Rep. Alexandria Ocasio-Cortez would do differently if they were in charge. They can also get in front of donors. No, not just the big time, fancy meal in mansion donors. But the millions of donors who are eager to back a winner.
Trump fund raised non-stop for four years after losing in 2020. He built up a massive war chest and donor base that allowed him to steamroll any pretenders in the primaries. Every other Republican who wanted to challenge him waited until 2023 before they announced. It was over before it started. Nikki Haley, who sought to reclaim the Republican Party, was behind before she even had a chance to gain any ground with donors and voters.
For 2028, we have no idea if Trump will attempt to circumvent the Constitution and run again. We have no idea if Vice President JD Vance, Secretary of State Marco Rubio or Florida Gov. Ron DeSantis or any other pretender will run. They are all at the mercy of Trump.
Choosing to announce now instead of in 2027, will allow any Democrats to weather the attacks from Trump and his base. Trump won’t wait to try to bring someone down and that will allow any contender time to absorb and recover from his attacks. This is something that Kamala Harris was not able to do with her 100-day campaign. Any Democrats announcing their run sooner can also drive a massive wedge into the Republican Party by calling out those who want to run in 2028.
If Newsom, Harris, or Brashear started attacking Vance as a presumptive nominee, you can bet that Trump will take that personally and start cutting the wings off any Republican rivals before they can fly.
Democrats are tired of waiting to see what happens. They are looking for someone to follow, rally around, fight for, donate to, and feel seen by. They need fighters now. And they want someone brave enough to put the target on their back officially and be willing to weather the storm for the next three years. They want someone to fight for democracy now, which is why any hopefuls should start announcing sooner rather than when it’s already too late.
Jos Joseph is a published writer and is a graduate of the Harvard Extension School and Ohio State University. He is a Marine veteran who served in Iraq. He currently lives in Anaheim, Calif.
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