The Grenadier is now a little more affordable
Chemical giant turned off-road vehicle specialist Ineos is taking a significant pivot from its previous pricing moves, as it has made considerable price cuts on its Grenadier line of 4x4s in the United States. According to a new report by Automotive News, prices have dropped across the British firm's lineup, including the recently introduced Quartermaster pickup. Pricing for the Grenadier SUV has dropped 9.8% from $80,500 to now start at $72,600, while prices for higher trims like the Trialmaster and Fieldmaster have dropped 8.9% from $88,500 to now start at $80,600. Pricing for the Ineos Grenadier Quartermaster pickup dropped 9% from $94,500 to $86,000.
In a statement to AutoNews, an Ineos spokesperson said the latest price cuts occurred on the first day of August and were made to better compete with its contemporaries.
“This adjustment reflects our commitment to meeting the competitive set and ensuring the Grenadier delivers exceptional value in its segment,” they said.
Ineos's price drop comes amid trade talks, slowing registrations
The move to shed its price tags comes just three months after it increased prices to absorb tariff costs. On April 4, following President Trump's 'Liberation Day' announcements, Ineos Automotive announced the price increases, which it noted were "all it can [do] to keep prices in check."
"We want to provide our US Grenadier customers with clarity in a world of change and uncertainty," Ineos Automotive CEO Lynn Calder said in a statement at the time. "Until EU politicians get off their hands and make a deal with the US, we’re doing what we can as a small competitive brand to protect our valued US customers from the tariff price increases."
Prior to April, pricing for the Grenadier SUV started at $76,700, while the Trialmaster and Fieldmaster trims began at $84,700 before the new U.S. tariffs. The Quartermaster pickup truck, which is subject to President Johnson's 1964 25% Chicken tax due to its French origin, started at $85,500 in April after an $11,000 price cut in March.
Ineos Automotive doesn't release any sales figures, but a spokesperson told AutoNees that U.S. deliveries saw a 2% year-over-year increase during the first half of 2025. Alternatively, S&P Global Mobility data cited by the trade publication saw that Ineos’ U.S. vehicle registrations dropped 23% in June, with 331 vehicles registered, while the 2,468 vehicles registered in the first half reflected a 14% dip.
EU trade barriers may be lifted as part of the Trump administration's demands
Currently, cars and auto parts originating from the European Union face a 27.5% tariff upon entry to the United States, even though the Trump administration and the EU struck a trade agreement that would lower said tariffs to 15%. Previously, Trump said that it wouldn’t apply to cars until legislation was proposed to remove tariffs on US industrial supplies. However, according to a new report by Bloomberg, the European Commission is set to fast-track legislation that would do so, as well as give preferential tariff rates on certain seafood and agricultural goods.
In a statement on July 28, Ineos Automotive CEO Lynn Calder expressed that they're "relieved" that a deal has been reached between the two trading blocs, adding that a 15% tariff rarte is "a significant uplift in cost for our fledgling business against the pre-'Liberation Day' baseline," adding that it "gives us a runway for continued growth" in its biggest market, the US.
"Hoping for a period of stability so that we can just get on with the business of delivering Grenadiers to our customers," Calder said.
Final thoughts
It should be noted that the manufacturer's own price adjustment is not the only discount facing the Ineos Grenadier line of vehicles. If you are a Costco member, you can enjoy member-exclusive benefits on Ineos vehicles as part of the Costco Auto Program; specifically $2,000 off the Grenadier SUV, or $1,750 off the Quartermaster. According to a statement from a Costco Auto Program spokesperson to AutoNews, Costco began offering Ineos models in June, and all Ineos dealers are participating in the program.
This story was originally reported by Autoblog on Aug 27, 2025, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.
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