Japanese automaker Toyota is cruising on seven consecutive months of record sales, which could soon turn into eight. There’s no doubt about it, Toyota is red hot right now. But the thing that remains to be seen is how long that will last.
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Even with all the turmoil when it comes to international trade these days, Toyota has danced through the storm. For example, for July 2025 it saw a 4 percent increase in global sales year-over-year with 963,796 vehicles sold.
To keep up with the strong demand, Toyota has had to dial up production, especially here in North America, the automaker’s hottest market. In fact, during July, this market saw a massive 20 percent jump in sales.
What consumers in North America want when it comes to Toyota and Lexus are trucks, SUVs, and hybrids. A year ago, the strategy of not going all-in on EVs was mercilessly mocked in the auto industry, including by most car news sites.
But Toyota saw what others missed and leaned into hybrids, hard. People seem to like that, at least for now, so the company is cashing in on its gamble.
While some are concerned tariffs are too much of a problem for Toyota, keep in mind most of the cars, trucks, and SUVs you see on the road are made here, not in Japan. With the tariff amount on imported Japanese products sitting at 15 percent, down from 25 percent earlier, the strength of Toyota’s position is improving, too.
Despite all this, many believe Toyota is just biding time until the crush of the EV revolution we’ve been hearing about for the last 15 years, which has been only two or three years away that entire time, finally arrives.
Instead, our big concern is we want Toyota to put V8s back in trucks and SUVs.
Images via Toyota
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