Post Malone shocked fans when he flaunted his slimmed-down physique in Kim Kardashian's Skims menswear campaign.
The shoot highlights his weight loss, cowboy persona, and country lifestyle, with scenes of him chopping wood, riding a horse, and lounging outdoors.
Fans praised the visuals as bold and polished, while Post Malone called the experience a confidence boost.
Post Malone Goes Country Chic In SKIMS Debut, Shows Off Camo Briefs
Malone recently stripped down to nothing but underwear for his debut in Kim Kardashian's Skims campaign.
The 30-year-old rapper-turned-country singer, born Austin Richard Post, stars in the latest menswear drop for the billion-dollar brand. The collection highlights Realtree camouflage boxers, tees, and fleece loungewear, shot against the rugged landscapes of Utah.
In one striking photo, Malone poses in camo Skims briefs that flaunt both his noticeable weight loss and his figure, leaving little to the imagination.
Another shot shows him leaning into his country persona with a cowboy hat to complete the look. The rustic ranch backdrop ties it all together, with images of him chopping firewood, riding a horse, and lounging outdoors.
Speaking about the campaign with GQ Magazine, the "Pour Me A Drink" hitmaker admitted the shoot was a confidence boost.
"It was really a lot of fun, it made me feel like a handsome son of a b-tch." Asked how he prepared for the shoot, Malone laughed: "Just a lot of fried chicken. I tried to bulk up a little bit, but it didn't work."
The Rapper Says The Underwear Campaign Is 'Bad-ss, It's Nature, It's Beautiful'
The new campaign, which marks Malone's first for Kim Kardashian's billion-dollar brand, casts him in full country-star mode.
For Malone, the setting couldn't have been more fitting. "It's badass, it's nature, it's beautiful," he told GQ when asked about shooting outdoors.
And when it came to wearing the bold camouflage briefs, the "Pour Me A Drink" singer couldn't be happier.
"It's awesome, it's comfortable. It's really just an amazing deal. I'm really happy and really honored to be a part of this campaign and project," Malone said.
Kim Kardashian Praises Post Malone, Says The Singer 'Embodies The Spirit Of The SKIMS Man'
Fans eager to snag the same look won't have long to wait, as the SKIMS Men's drop, featuring Malone's camo underpants, goes live August 21 on the brand's website.
Founder and CCO Kim Kardashian also praised the collaboration, calling Malone the perfect face for the launch.
"Post Malone truly embodies the spirit of the SKIMS Man with his effortless energy and style, which really shine through in this campaign," she said, per People Magazine.
Kardashian added, "This launch is a big moment for us, not only because we're expanding our menswear line, but also because we're introducing our new heavyweight fleece, which takes comfort and quality to the next level. Having Post lead the campaign just felt like the perfect fit."
Fans Go Wild Over Post Malone's SKIMS Campaign, But Some Are Concerned About His Weight Loss
The Malone x SKIMS campaign quickly drew reactions online from excited fans.
A person, admiring the rustic vibe, wrote, "Beautiful person and beautiful palomino horse."
Others were a little more direct with their praise. "As if he wasn't already hot as f-ck!! Now he rides a horse," one user quipped.
"The third pic is gonna be hanging next to my bed so I can sleep peacefully," said another.
The visuals also earned applause for their polish.
"These images are so on brand..marketing team PROPS! They came out stunning, with visual excellence," an individual noted.
However, amid the praise, some fans expressed concern, asking why he was "so skinny."
Someone even joked, "more like Post Ozempic Malone."
Post Malone Balances Fatherhood, Chart-Topping Country Album, And New Nashville Bar
Malone has had little downtime lately, with his SKIMS partnership being just one part of a packed year.
On the personal side, he's embracing life as a father to his young daughter, while professionally, he's been moving at full speed.
In July, Malone capped off "The Big -ss Stadium Tour" alongside Jelly Roll, a three-month run that crisscrossed North America beginning in late April.
The tour followed the release of his first country record, "F-1 Trillion," which dropped in August 2024.
The project stormed to the top of the Billboard 200 and delivered a string of hits, among them the Morgan Wallen duet "I Had Some Help," Blake Shelton collaboration "Pour Me a Drink," Luke Combs feature "Guy for That," and fan favorite "What Don't Belong to Me."
Comments