At Monterey Car Week, a stage synonymous with automotive prestige and innovation, Acura unveiled the RSX Prototype. This all-electric concept revives a beloved nameplate while charting an ambitious course for the brand’s future. With its striking silhouette, advanced electric architecture, and carefully balanced nods to heritage, the RSX Prototype is more than a design exercise. It is a statement of intent: Acura is stepping confidently into the luxury EV era. The company released this news on August 14, 2025.
The RSX name carries weight among enthusiasts, remembered for its role in shaping Acura’s identity as a performance-forward marque in the early 2000s. By reintroducing the moniker in fully electric form, Acura is embracing its past while reinventing it for a future defined by sustainability and technological sophistication. The Prototype’s design blends sharp lines and aerodynamic efficiency with unmistakable cues from its predecessor. Its aggressive stance, sculpted surfaces, and purposeful proportions honor the RSX legacy while signaling a new direction rooted in electrification.
Inside the concept, Acura is expected to deliver an experience focused on both driver engagement and modern luxury. Early design sketches suggest a cabin that is minimalist yet premium, with sustainable materials, intuitive digital interfaces, and a layout that prioritizes performance driving. The balance of technology and tactile control aligns with Acura’s philosophy of putting the driver at the center of the experience.
While full technical details remain under wraps, Acura has hinted at the kind of performance credentials that will resonate with loyal fans and new EV buyers alike. A dual-motor all-wheel-drive system is expected to provide instant torque and precise handling, consistent with Acura’s long-standing emphasis on dynamics. The Prototype is also likely to utilize advanced battery architecture that balances long-range capability with the fast-charging speeds that are quickly becoming essential in the competitive EV marketplace.
The RSX Prototype is not just a design study; it reflects a broader strategic vision for Acura as it transitions alongside its parent company, Honda, toward a fully electrified future. Honda has already outlined ambitious plans to expand its EV portfolio, and Acura’s reimagined RSX serves as both a halo car and a tangible proof point of that commitment. By presenting it at Monterey Car Week, a venue where heritage, innovation, and luxury intersect, Acura is signaling that it intends to compete head-to-head with established EV leaders in both the premium and performance segments.
The 2024 Acura ZDX Premium All-Electric SUV
The Acura ZDX is available now, marking a pivotal moment in Acura’s evolution, standing as the brand’s first all-electric vehicle and a bold statement of intent for its future. Unveiled as part of Acura’s broader electrification strategy, the ZDX is more than just a new model; it represents the company’s shift toward a zero-emission future while staying true to the performance-driven identity that has long defined the marque. Drawing on Acura’s Precision EV Concept design language, the ZDX combines sleek styling with advanced technology, offering a vision of what an electrified Acura should feel like both on the road and in everyday life.
Built on General Motors’ Ultium battery platform, the ZDX demonstrates Acura’s commitment to partnering with leading technology providers to accelerate its EV strategy. This collaboration allows Acura to leverage cutting-edge battery technology and scalable architecture while infusing the vehicle with the brand’s performance DNA. Available in both the standard ZDX A-Spec and the high-performance ZDX Type S, the lineup caters to drivers seeking a balance of efficiency and excitement. The Type S, in particular, reinforces Acura’s performance heritage with dual-motor all-wheel drive, delivering nearly 500 horsepower, sport-tuned suspension, and adaptive dampers that elevate driving dynamics.
Inside, the ZDX continues Acura’s tradition of driver-focused interiors while embracing modern EV-specific innovations. The cabin features high-quality materials, a streamlined design, and advanced digital displays that seamlessly integrate connectivity, navigation, and driver assistance technologies. The Google-built-in infotainment system provides native access to apps like Google Maps and Google Assistant, while a premium Bang & Olufsen audio system delivers an immersive listening experience. Acura has also ensured that practicality matches performance, with generous interior space and cargo capacity designed for everyday usability.
Range and charging capabilities are central to the ZDX’s appeal. Depending on configuration, the ZDX achieves an estimated driving range of up to 325 miles on a single charge, making it competitive with other luxury EVs on the market. Fast-charging compatibility allows drivers to regain significant range in about 10 minutes, addressing one of the key concerns of EV ownership: convenience during long-distance travel. These features position the ZDX not just as a stylish choice but as a practical one for consumers transitioning to electric mobility.
Comments