How Honda's New Insurance Service Benefits Car Owners originally appeared on Autoblog.
Car insurance is Honda’s latest product offering, but other carmakers offer it as well
While you might look to Honda or Acura to supply your next car, you can now also turn to them for auto insurance. Like an increasing number of automakers, Honda is getting into the auto insurance business with the launch of Honda Insurance Solutions in all 50 states.
“Insurance is a key touchpoint in the vehicle ownership journey," said Petar Vucurevic, President, American Honda Insurance Solutions, LLC, and Senior Vice President, American Honda Finance Corporation. “Honda Insurance Solutions offers customers access to coverage through a brand they know and trust.”
Honda announced last week that it plans to begin offering coverage for automobiles, motorcycles, RVs, homes, and more. The automaker will be working with insurance company HUB International Limited through its digital brokerage VIU. It’s the first step in Honda's broader insurance strategy, with future plans to integrate insurance into digital vehicle sales platforms. The company also plans to offer auto insurance with optional OEM parts coverage that ensures claim repairs are made using Honda and Acura parts.
“We aim to deliver a superior experience tailored to the unique needs of each customer,” Vucurevic said, adding, "This is just the beginning of our vision for Honda Insurance Solutions that will see insurance integrated throughout the Acura and Honda digital customer journeys."
Honda joins a growing list
Honda’s foray into insurance is far from an anomaly, as other automakers have offered insurance for some time. Tesla Insurance arrived in 2019 and bases pricing on a safety score derived from driving habits. It provides savings when you cover more than one Tesla and promises to be 20% to 30% less expensive than other insurance.
By the following year, Ford Motor Company partnered with Nationwide Mutual Insurance to launch Ford Insure for owners of 2020 and newer Ford vehicles, offering car, home, and pet insurance. The company uses its FordPass Connect modem telematics system to monitor driving behavior and award safe driving discounts to its car insurance rates. It also offers bundling discounts.
General Motors knew a good idea when it saw one, launching OnStar Insurance in November 2020. It rebranded to General Motors Insurance in 2024 with policies underwritten by American Family Insurance. In addition to providing deductible waivers and accident forgiveness to safe drivers, it also gives GM car owners loyalty discounts. GM Insurance also provides coverage for non-GM vehicles as well as home, renter, and condo insurance.
Electric automaker Rivian offers Rivian Insurance, underwritten by Nationwide Mutual Insurance, Progressive Casualty Insurance, and Cincinnati Insurance or their affiliated companies. Coverage can also be obtained for your home, boat, camper, and other vehicles in addition to user-based coverage linked to the vehicle's Driver+ driver-assistance technology.
Foreign automakers also offer policies
It might surprise you to learn that Toyota has been offering insurance to consumers through Toyota Insurance Management Solutions since April 2016. Marketed as Toyota Insurance, the company partners with 27 providers nationwide, giving customers a fair number of options. As with other automakers, you can insure more than just your car.
Mercedes-Benz USA, in collaboration with Liberty Mutual, provides insurance tailored to Mercedes-Benz drivers through Mercedes-Benz Financial Services. It provides discounts based on telematics-based driving behavior monitoring, just like other automakers. Porsche also offers Porsche Auto Insurance, in partnership with Mile Auto Inc. Launched in 2019, pricing is partially determined by the number of miles driven. Policies provide priority status at Porsche-approved collision centers for Porsche vehicles 1981 and newer, using Porsche parts. It's currently available in Arizona, Georgia, Florida, Ohio, Oregon, Tennessee, and Texas.
Final thoughts
If you decide to opt for an automaker’s insurance policy, make sure the perks are worth the price. Keep in mind that some automakers offer their insurance in just a handful of states, while others are available nationwide since insurance is state-regulated, not federal-regulated. However, before opting for any insurance policy, make sure to compare quotes from multiple insurance providers to ensure you are getting the best coverage and rates for your money.
How Honda's New Insurance Service Benefits Car Owners first appeared on Autoblog on Aug 2, 2025
This story was originally reported by Autoblog on Aug 2, 2025, where it first appeared.
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