Buick’s Magnificent Electra Orbit Concept Makes Its SUVs Look Boring

Date:2025-08-06 22:28:10 Category:tech Views:2 Comment:0

Buick’s Magnificent Electra Orbit Concept Makes Its SUVs Look Boring originally appeared on Autoblog.

Like the Wildcat, Buick’s new concept proves once again what it’s capable of

In its current form, Buick’s American lineup isn’t one that truly excites us. There are no muscle cars or luxury sedans as there were in Buick’s heyday, just several anonymous crossovers. And, even though Buick sells itself as a premium brand, we recently demonstrated why this isn’t the case at all.

But there is a tiny light at the end of the tunnel, and that is Buick’s recent string of stunning concept cars. These have a design language that could revitalize the brand, assuming the production models they may spawn aren’t too watered-down. Well, Buick has just revealed another incredible concept known as the Electra Orbit. Let’s take a closer look.

Inspired By Space-Age Spacecraft, Jets, And Classic Buick Concepts

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Inspired by its illustrious past while also incorporating cutting-edge design, the retro-futuristic Electra Orbit officially has a 2+2 layout. But we’re surprised it’s not a 2+2+2, such is the concept’s enormous proportions. It’s around 235 inches in length, making it roughly as long as a Cadillac Escalade ESV. The width of close to 80 inches is also SUV-like, although it sits lower to the ground like a sporty coupe or sedan.

In front, a trio of daytime running lights sit on either side of the illuminated Buick badge, and the hood flows seamlessly into the lower front fascia. The extended rear overhang has a hint of McLaren Speedtail about it, so it’s presumably quite an aerodynamic beast. Filling the arches almost to capacity are 24-inch wheels, and the Electra Orbit is finished in a neutral metallic hue called “Space”.

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“Electra Orbit is a bold exploration of what Buick can be when we blend heritage inspiration with visionary innovation,” said Stuart Norris, Vice President of Design for GM China and GM International and Chief of Design at SAIC-GM. “By reinterpreting space-age motifs and pushing electric-architecture freedoms, we wanted to create a concept that feels both familiar in its Buick DNA and thrillingly new.”

Occupants enter the cabin via scissor doors, and what a cabin it is.

Plush Seating For Four

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The interior of the Electra Orbit features what the brand refers to as the “Ring”—this is an arch-shaped display that spans from one A-pillar to the other. Depending on the driving mode, the instrument panel and steering wheel will reconfigure, based on whether the driver or the car has control.

A ball-shaped center controller and a wormhole-inspired interface with an intelligent AI assistant are other touches that could only be found in a concept car.

The interior uses a ‘Ground’ theme for its textures and colors. A two-tone palette with a red clay-inspired color has been inspired by natural earth tones. Plush fabrics and crystal accents add a touch of class, and as an ode to the romance of travel, GM has added a dual, center-pivoting frunk with custom luggage.

There is no word on the Electra Orbit going into production, and as this is a creation by the GM China team, it probably won’t even reach America if it does end up being produced. However, the Electra Orbit shows that Buick has the talented team it needs to once again capture the public’s imagination, just as the Wildcat concept did a few years ago.