Curated By Cadillac Pushes Brand Into Bespoke Market

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The new Curated by Cadillac program has been revealed, allowing shoppers to order bespoke design elements for their car. But Cadillac is only dipping its toe into allowing customers to customize their rides, something European automakers have embraced for some time.

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For now, the program is only being offered for the 2026 Cadillac CT5-V Blackwing and then only a limited number of the high-performance sedans. For now, the luxury brand isn’t revealing how many shoppers will be able to experience the program, shrouding it in a bit of mystery.

Those who do go with the Curated by Cadillac program will work with a local dealer and a brand concierge with a background in design. The customer will be walked through the different customization options to create a unique vehicle.

Among the options are over 160 different paint colors, which might sound like a lot but is actually a rather small figure compared to other automaker’s bespoke design options. Still, Cadillac will give customers the option of adding a high-gloss or frost finish to the hue they select.

For the interior, shoppers get to choose from an array of color options (although exactly how many hasn’t been revealed) and some unspecified materials. While the seats are part of the customization process, we would imagine trim pieces, door inserts, and perhaps some other components can also be customized.

Plus, each Curated by Cadillac car is built by hand at the Artisan Center in Warren, Michigan, adding to the special feel of the program.

But all of this comes at a cost. Cadillac says a 2026 CT5-V Blackwing from the program has a base MSRP of about $158,000. That alone might keep the number of bespoke cars small.

The bigger question is will Cadillac expand this program after 2026 to include other model lines like the Escalade? And will this help the brand better compete with European rivals, which always seem to be the measuring stick?

Image via Cadillac

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