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If you’re planning on grabbing a 2026 Mustang Dark Horse Premium from a Ford dealer, be prepared for the $69,075 MSRP. While some might think that’s a reasonable price to pay for a 500-horsepower muscle car, others will choke because the price is squarely in luxury car territory.
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We very much doubt Ford CEO Jim Farley thinks this is a problem. After all, the guy famously said back in May, “We see customers doing what they can to afford a new vehicle. I mean, we’ve seen 84-month financing increases as a share of our offers on the financing side. Natural levels are well within the bounds of the industry, but customers are doing what they need to to adjust for their payments.”
With Ford releasing pricing for the 2026 Mustang model lineup, it’s just another reminder that inflation has helped make new cars unbearably expensive. And for those who haven’t been paying attention since 2020, the sticker shock as they decide to go car shopping is very much real.
After all, the base model Mustang EcoBoost Fastback, which mind you has the turbocharged four-cylinder engine and so isn’t a real muscle car, starts at $32,320 for 2026. Ford upped the MSRP by $400 versus the already lofty price for 2025.
Keep in mind the 2015 Ford Mustang V6 started at $23,800. In just a decade, the price for the base Mustang has ballooned about $9,000.
But if you want a real Mustang and not something that sounds like a Honda Civic, the 2026 Mustang GT Fastback has the lofty MSRP of $46,885, an increase over its already high MSRP from last model year.
Back during the covid shutdowns and shortages, automakers justified hiking prices because of the adverse market conditions. Also, people for some weird reason were fighting to buy new cars, paying over MSRP.
Supposedly, once we were clear of the mess created by covid government policies, prices were going to be lowered. But they haven’t been. Instead, they’ve increased since.
And so once affordable vehicles have become inaccessible to a large swath of the US population.
Image via Ford
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