For most car shoppers, buying a new vehicle is as simple as visiting a dealership or browsing inventory online. Even luxury automakers like Mercedes-Benz and BMW are engaged in constant competition to move cars off the lot. But in the rarefied world of Bugatti, the rules are very different.
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At Monterey Car Week 2025, Bugatti Director of Design Frank Heyl confirmed that anyone hoping to purchase a new Bugatti will need extraordinary patience. Despite the Tourbillon’s $4 million-plus price tag, the automaker is already sold out through 2029. With current production commitments—including 250 Tourbillons and the final Bolide examples—Bugatti’s schedule leaves no room for new orders for at least four years.
The Tourbillon itself underscores why demand far outstrips supply. Its naturally aspirated V16 engine, supplemented by three electric motors, produces 1,800 horsepower. That power launches the car from zero to 60 mph in just two seconds, while a special “speed key” unlocks a maximum speed of 276 mph.
Heyl said Bugatti is under no pressure to pursue aggressive expansion or new product experiments. “If you have this financial stability as a business owner, it works out very solid,” he explained, noting that the brand’s order book provides years of security.
To support ongoing production, Bugatti is constructing a new atelier on its grounds in Molsheim, France. Yet even with the addition, the facility will remain boutique in scale, occupying just one acre. By contrast, Volkswagen’s Wolfsburg plant—often cited as the world’s largest car factory—spans nearly 400 acres.
For Bugatti’s clientele, the exclusivity is part of the appeal. While most automakers push for more sales, Bugatti is content to make fewer cars for a small group of customers—so long as those customers don’t mind waiting until 2029 for delivery.
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