Ineos was quick to raise prices when first tariffs went into effect earlier this year, citing the company's vulnerability to the change and the need for urgent action for parties on both sides of the pond. However, softening demand and the current state of trade relations between the U.S. and European Union mean that Ineos is now on the offensive, slashing prices for all of its models by a significant margin.
The most significant price cut has been applied to Ineos' Grenadier SUV, which now has a starting MSRP of $72,600. That number is around $5000 less than the sticker price prior to the imposition of the tariff and $8000 less than its post-tariff price hike for a total markdown of 9.8 percent. The discounts don't stop there.
Trialmaster and Fieldmaster trims of the Grenadier model now start at $80,600, down 8.9 percent from the post-tariff MSRP of $88,500. Both of these upscale models started at $84,700 before the imposition of tariffs. Additionally, the pickup-style Ineos Grenadier Quartermaster now starts at $86,000, down 9 percent from its post-tariff high of $94,500. The original MSRP for Quartermaster models was once as high as $96,500, but settled at $85,500 prior to the tariffs.
All of the new, post-tariff prices above include shipping and delivery fees.
"This adjustment reflects our commitment to meeting the competitive set and ensuring the Grenadier delivers exceptional value in its segment," an Ineos spokesperson said to Automotive News. Prices in Canada and Mexico have not been adjusted.
Like Tesla, Ineos does not provide quarterly sales figures, but a spokesperson for the brand did tell Automotive News that deliveries were up two percent year-over-year through the second quarter of 2025. Similarly, S&P Global Mobility data shows that Ineos registration data—which is often the closest way to analyze sales or delivery figures for brands that don't provide quarterly numbers—has fallen 14 percent during the first half of the year.
While Ineos is U.K.-based brand, most of its models are engineered in Austria and produced in France. That means its stock is currently subject to the 27.5 percent import tariff. Even so, there are hopes that on-going trade discussions between the European conglomerate of nations and the U.S. could result in the final import tariff rate of 15 percent being established soon.
"We are relieved that a tariff deal has, finally, been agreed between the EU and the US. 15 percent is a significant uplift in cost for our fledgling business against the pre-'Liberation Day' baseline. However, it is at least a done deal and gives us a runway for continued growth in the U.S., our biggest market," Lynn Calder, CEO of Ineos Automotive, said in July.
These price cuts officially took effect on August 1, following a slight price increase of five percent back in April as a result of the tariffs. Notably, the Quartermaster model is subject to double tariff duty, as the long-held U.S. chicken tax scheme levies an additional 25 percent tax on top of the baseline EU import scheme. Even so, Ineos only raised its MSRP by 10 percent back in April.
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