Ford files trademark for “Ready Set Ford,” hinting at new campaign spanning vehicles, lifestyle apparel, and digital promotions.
Ford Motor Company may be preparing to launch a new advertising and merchandising initiative after filing a trademark application for the phrase “Ready Set Ford” with the United States Patent and Trademark Office.
The filing, submitted on August 24, 2025, under serial number 99354168, covers a wide range of categories. According to records, it applies not only to automobiles and their structural components but also to an extensive line of apparel, including hoodies, T-shirts, jackets, hats, and other lifestyle merchandise. In addition, the application encompasses promotional activities such as online marketing, contests, and the distribution of branded materials across television, radio, and digital platforms.
The filing suggests Ford may be planning a broad-based campaign built around the “Ready Set Ford” phrase, positioning it as both a marketing slogan and a brand identity extension. It could align with the automaker’s ongoing push to modernize its image as it transitions into a future centered on electric vehicles, software-based features, and connected services.
Ford has a history of leveraging memorable slogans in its advertising, including “Built Ford Tough” for trucks and “Go Further” for its global campaigns. The introduction of “Ready Set Ford” could reflect a fresh effort to engage younger audiences while reinforcing the brand’s identity across both vehicles and lifestyle merchandise.
Although Ford has not released official details on how it plans to use the trademark, the inclusion of apparel and promotional services indicates the initiative could extend beyond traditional advertising. With automakers increasingly blending culture, lifestyle, and digital engagement into their marketing strategies, “Ready Set Ford” could serve as the centerpiece of a campaign aimed at expanding the company’s reach in both automotive and consumer spaces.
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