MINI Wants To Make It Easier To Buy A New Car With "EasyOwn"

MINI’s “brand renewal” is bringing us favorable financing and access

In the past year or so, MINI has released vehicles that more closely align it with the American market. Its largest offering, the new Countryman, is more akin to a small SUV than its predecessors. On the other end of the lineup, the MINI Cooper leans into the company’s history of small cars. In contrast, although not as small as the original MINI, the new Cooper is boldly diminutive in an era of expanding wheelbases.

To complement these efforts, MINI has announced a new financing program for its vehicles. Dubbed “EasyOwn,” MINI’s vow to buyers is a no-nonsense approach to buying a vehicle, creating a transparent and straightforward throughput platform that allows interested buyers to be on the road faster and at the best rate possible.

All about MINI EasyOwn

Simply put, MINI is proud of its new vehicles and wants to sell more of them. EasyOwn is designed to increase awareness of these vehicles so people buy them. MINI aims to be perceived as an “attainable, premium choice” for buyers, and EasyOwn makes it easy to boost awareness and loyalty, even though MINI brand loyalty is extremely high.

EasyOwn is effectively a rebrand of MINI Financial Services. The automaker's internal financing program will now offer a clear rate to all qualified buyers upfront, and all qualified buyers are eligible for that rate, no questions asked. Buying and financing is also zero-pressure, says MINI, and the process of financing a vehicle will become less cumbersome. In lay terms, you’ll skip rate negotiations and breeze right into signing papers to drive a new MINI off the lot.

How easy is EasyOwn?

The online application process for financing through MINI is straightforward to navigate. After choosing your vehicle and dealership, you’ll be asked to choose whether you’d like to lease or finance it. When choosing financing, there are two options available: “traditional financing” or “MINI Select.” The latter option provides the same monthly rate as a lease but requires a balloon payment at the end of the financed period, essentially treating the lease as a purchase.

EasyOwn never makes an appearance in the process by name. Still, the annual percentage rate (5.99 percent at the time of publication) is the same for both financing options, and the payment calculations are transparent.

Final thoughts

EasyOwn is great for the BMW Group, which owns MINI. Many automakers have introduced transparent, no-hassle purchase programs to ease onlookers onto lots and into test drives. It’s how Toyota sold so many Scions, so many years ago; the “take it or leave it” model works when you’ve got good vehicles at the right price. Moreover, EasyOwn seems a bit more like the BMW buying experience, wherein there’s no hassle or pressure to purchase a vehicle because, well, BMWs are just great.

It’s also an excellent time for MINI to introduce EasyOwn. In Q2 2025, MINI sales skyrocketed 29 percent compared to the same timeframe last year, and year-over-year sales are up 19 percent. All of that was built on the back of great new vehicles that met consumer demand. A program like EasyOwn could significantly increase MINI sales if executed effectively.

This story was originally reported by Autoblog on Aug 23, 2025, where it first appeared in the News section. Add Autoblog as a Preferred Source by clicking here.